Sodaclick and Intel launch first multilingual conversational voice AI for KFC UAE drive-thru

Dubai now has its first ever multilingual AI powered order taker at a KFC drive-thru, operated by Americana Restaurants.

Fluent in both Arabic and English, the assistant is powered by Sodaclick and runs on Intel Core Ultra processors. According to those involved, it is delivering: up to 75% of customers saying yes to upsell suggestions, +8.5 AED average increase per order, and a faster, smoother, and more personalised drive-thru experience.

“Excited to share that we have launched the first multilingual conversational voice AI for a KFC drive-thru in the UAE, in collaboration with Intel Corporation and Americana Restaurants,” says Mina Mustafa, Business Development Manager at Sodaclick. “Huge thanks to the mighty and awesome team at Sodaclick, especially our marketing star Salwa Al-Tahan, and our visionary leaders Ihsan Jan and Ibrahim Jan.

Check out this video to see the AI powered automated order taker in action 👇👇👇👇👇

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.