Puma Group announces hire of Andreas Hubert as Chief Operating Officer with focus including IT and logistics

Puma Group has appointed Andreas Hubert as its new Chief Operating Officer (COO). Starting 1st September, he will be in charge of the company’s global sourcing operations, including sustainability and product development, IT and logistics.

A Puma Group spokesperson said: “With his extensive background in IT, sourcing, and supply chain management, Andreas brings the perfect combination of strategic insight and operational excellence.”

Hubert is an adidas veteran, having spent over 20 years at the company, most recently serving as Group CIO.

Sitoo

At the tail end of last year, we reported that Puma had chosen Sitoo to power its stores globally and enable the provision of a unified shopping experience to customers.

The sports brand said that the move would bring all its stores together with one seamless global solution, with the aim of simplifying processes, integrating physical and digital commerce, and enabling store associates to provide the best possible customer service.

“Before choosing Sitoo, we conducted a comprehensive review of all available solutions in the market,” said Baris Bölükbasi, Senior Director Global Retail at Puma Group. “After an extensive evaluation, we concluded that Sitoo was the best choice for us. The roll-out in our UK stores has already delivered good results, confirming that Sitoo is the right partner to help us achieve our goals.”

“We are thrilled to partner with Puma, one of the most iconic and biggest brands in the world,” commented Jens Levin, CEO and Co-Founder at Sitoo.

“This partnership and the trust it has placed in us, is a testament to the strength of our solution. We look forward to working together to shape the future of retail and create exceptional experiences for Puma’s customers around the globe.”

2025 RTIH INNOVATION AWARDS

Unified commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.