Ocado migrates from legacy technology platform to OSP built for future of online grocery shopping

Ocado.com is now fully running on OSP (Ocado Smart Platform), the online grocery retailer’s technology platform, following a legacy system migration. This is an end-to-end e-commerce, fulfilment and logistics solution that taps artificial intelligence (AI), robotics and automation.

In a LinkedIn post, Peter Thomas, VP of Engineering - E-commerce at Ocado, said: “I’m sure you’ll agree it looks and feels great, but the UX is just the start. It's a complete front to back tech transformation that will enable us to deliver even better experiences for customers and partners.”

He added: “The migration from our long standing and well loved legacy platform has been a massive undertaking. From the earliest prototypes through to final migrations, there’s been a cast of hundreds who’ve worked tirelessly to make it happen.”

“Congratulations to everyone in Ocado Tech, Solutions and Retail who’ve been a part of this. Tremendously proud of this and, of course, all the e-commerce tech teams here at Ocado Tech. Well done all. A true milestone.”

Switching behaviour

Reward, a specialist in customer engagement and commerce media, has released new consumer spending insights revealing a continued decline in brand loyalty among UK grocery shoppers. 

Switching behaviour has accelerated since 2023, with June 2025 marking a new high - as 41% of consumers move away from their primary grocer. Discounters are benefitting most from this shift as shoppers manage their budgets, claiming a market share of 20% in June - higher than their 2025 average of 19.3%.

Meanwhile, cross-shopping is now the norm, with 80% of consumers using two or more grocers in June and the average shopper visiting  3.2 different grocers. These behaviours reflect the growing importance of price, availability, and perceived value in shaping grocery choices.

2025 RTIH INNOVATION AWARDS

Grocery retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.