The 60-second advantage: compressing every retail service loop with two-way radios

In today’s omnichannel landscape, speed rivals price as a key factor in consumer decision making. Last year, an estimated 97 million Americans used buy-online-pick-up-in-store services, a number that continues to grow by about 16% annually. However, research shows that shoppers who waited more than 10 minutes for that pickup order were four times less likely to return.

One-touch broadcasting is designed to connect workers with customers instantly, eliminating the need for slow communication and cutting those extra minutes of customer wait times. Enter: Cobra Electronics’ new PX280 compact business two-way radio.

Cobra’s new PX280 is a two-way radio designed for retail environments that require fast, reliable communication to keep customers satisfied. So, when workers are trying to communicate with a store runner, or an associate struggles to reach a busy manager for a price check, there’s a solution designed to create seamless communication.

Key features include:

• Robust multi-channel communication: More than 20 preset FRS channels with privacy codes, ensuring clear communication and minimising external interference.

• Holster or swivel clip: The device can be worn at belt or lapel height, preventing associates from fishing through pockets while customers wait.

• All-day stamina: A 12-hour Li-poly battery ensures the radio lasts throughout any shift.

• Rugged protection: A IP54 dust and splash resistance guard means a spilled latte or mop bucket won’t disrupt communication.

• Ultra-High Frequency (UHF) Bandwidths: Guarantees high quality audio and enhanced range for clearer communication.

E-commerce has conditioned shoppers to expect instant gratification, which means bricks and mortar stores can’t afford delays in a digital age. Two-way radios like the Cobra PX280  turn every associate into a live node, reducing ten-minute delays to one-minute wins. In a world where time is a precious resource, a 60-second advantage is the edge that keeps customers from walking out the door.