Poq tech powers new Card Factory apps
Card Factory has launched new iOS and Android mobile apps.
These are built on the Poq SaaS platform, which integrates existing Salesforce Commerce Cloud-based e-commerce product feeds and merchandising and targeted push notification management capabilities from Airship with native mobile app content management and checkout functionality.
Customers will be able to select from thousands of products, including cards, gifts, wrapping paper, balloons and other gifts, as well as a reminder system, so special dates are never missed.
The apps also enable customers to add a personal touch to many of their purchases, including a "verse finder," with free delivery for all personalised cards, and home delivery across the UK.
Also on offer are persistent logins, wishlists and other features designed to enhance product discoverability, as well as a store finder feature.
Glyn Williams, Customer and Multi-Channel Director, Card Factory, comments: "Our new apps form a key part of our online and digital strategy.”
“They are easy to use and have a variety of features so that customers can explore our full range of value for money products and have them delivered straight to their door with our high standards of customer service.”
“Our purpose is simple: to help people celebrate life moments. The apps will help our customers celebrate the days that are special to them during the difficult months ahead."
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