Shopify brings Shop Pay to Facebook and Instagram
Shopify is expanding its online checkout service Shop Pay to merchants selling on Facebook and Instagram.
This is the first time the solution will move beyond the e-commerce platform provider’s merchant stores.
"People are embracing social platforms not only for connection, but for commerce," says Shop GM Carl Rivera.
"Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the internet.”
“And there's more to come: we'll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”
Shopify claims that Shop Pay has facilitated nearly $20 billion in cumulative GMV since its launch in 2017.
It is being used by such brands as Allbirds, Kith, Beyond Yoga, Jonathan Adler, Loeffler Randall, and Blueland,
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