How excited are Brits about an Amazon Fresh store hitting the UK?
Amazon last week opened a convenience grocery store in Ealing, West London, its first physical outlet outside of North America.
UK shoppers are for the first time able to use the e-commerce giant’s Just Walk Out tech, which was pioneered at the Amazon Go offering in the States.
Consumer research platform, Piplsay, has surveyed 6,005 Britons to find out their excitement about the tech heavy concept that is Amazon Fresh.
It found that 17% have visited an Amazon store before (9% in London); 86% were happy with their shopping experience.
54% of Brits think Amazon Fresh will be a threat to top grocers like Tesco and Morrisons. Whilst 39% say they prefer less tech heavy stores or online shopping.
Further info on the research here.
Bag and go
The aforementioned 2,500 square feet store is situated at 59 The Broadway. It is open 7am-11pm Monday to Sunday.
Shoppers use the Amazon app to enter and buy items, bagging them as they go.
At the end, they don’t need to stand in queue or check out. They are automatically billed as they leave.
