How can retail businesses use QR codes to boost sales?
QR codes were around for a long time before they were adopted by businesses for marketing purposes. Prior to that, they were used in much the same way that barcodes were in warehouses.
These days, all sorts of businesses are using them to improve marketing campaigns and adoption is speeding up because the majority of people have QR code scanners on their smartphones.
They are useful in all sectors but they are especially good for retail businesses and they have a number of great applications.
You can easily make QR code using a free online tool, so the initial costs of using them are next to nothing. If you run a retail business, it’s important that you are aware of these excellent applications for QR codes.
Links to website landing pages
All retail stores must adapt and create an online branch if they are to survive and it’s important to find ways to bridge the gap between the two. QR codes give you a great opportunity to do that if you display them in-store and link them to website landing pages.
Adding your QR code to receipts that you give your customers is a great way to encourage them to visit your site and continue to purchase more products after the initial interaction in-store.
QR code payments
There are more new payment options than ever before and customers want choice when they are shopping.
Offering mobile payment options is important but you should also offer QR code payments too. The more payment options you provide, the more sales you will make.
Giving discounts and offers
Special offers and discounts are one of the best ways to drive sales in retail, and QR codes are one of the best ways to distribute them.
If you add QR codes to your marketing materials both in and out of store, you can encourage people to scan them for a discount coupon. This is a simple but effective way to get people to engage with your marketing materials and visit your store as a result.
You can use QR codes to give a clear call to action that ends with a positive customer interaction.
Giving directions to your store
Driving more foot traffic to your retail store is a constant challenge and QR codes can help with this.
Putting up signage in the local area is a good way to draw attention to your business and direct people towards your store.
However, if you are trying to encourage people to change their plans and come to your store, you need to do all of the hard work for them. Instead of complicated directions, use a QR code that opens up a map for them.
These are just some of the ways that retail businesses can use QR codes to boost their sales.
