Starbucks deploys Aira service for blind and low vision customers
Starbucks has begun offering in all US stores a free service called Aira.
It has partnered on this with Aira Tech Corp.
Aira connects blind and low vision people to trained visual interpreters who provide access to information through a third-party smartphone app.
Starbucks first tested the service in seven US cities early this year, including at its Signing Store in Washington, D.C., one of nine such locations globally. Those who work at these stores are all proficient in sign language.
Matthew Gilsbach, Store Manager at the D.C. Signing Store, says the customer reaction to Aira “has been nothing short of positive. It’s one more tool that that we can use for customers to be themselves and be independent.”
“And customers and partners both feel that there are no more barriers between them. They can get to know each other, build relationships and have those connections: one human to another human.”
Covid-19
Aira has also proven to be helpful for customers navigating the protocols and changes implemented in stores during the coronavirus outbreak.
“Aira has lessened the requirement for touch and helps us maintain social distancing. Blind customers are able to navigate the store safely,” says Gilsbach.
“For people to feel like they can come into the store, despite their concerns of what’s going on with Covid…that goes a long way.”
