Crew Clothing deploys Retail247 PIM technology

British retailer Crew Clothing has selected Origin from Retail247 as its PIM platform.

Richard Surman, Head of IT at Crew Clothing, says: “Origin's comprehensive functional breadth, its modern, scalable, technology and its retail pedigree made our solution choice an easy and unanimous one.”

Full Origin functionality, including product creation, price change management, digital asset management, channel data management and purchase order management, will be deployed across the Crew Clothing business.

Martin Schofield, CEO at Retail247, comments “I am incredibly excited to be a key part of Crew Clothing's technology roadmap. Our retail focus has, once again, allowed us to be the product platform of choice.”

L.K.Bennett

Retail247 also recently landed L.K.Bennett as a client.

Origin will be deployed with an initial target of legacy data consumption and product data syndication to 10 partner channels.

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