Wunderman Thompson adds mobile expertise with NN4M deal
Marketing communications agency, Wunderman Thompson, has acquired mobile commerce venture, NN4M (No Need 4 Mirrors).
Terms of the deal were not disclosed.
Headquartered in Edinburgh, Scotland, NN4M’s customers include Selfridges & Co., Nestlé, JD Wetherspoon and River Island.
James Westoby, Wunderman Thompson Commerce UK CEO, says: “Adding additional mobile expertise will substantially strengthen our online multi-channel offering and allow us to deliver evermore sophisticated and powerful solutions on the most advanced app platform in the market.”
“It also puts us in a strong position to inspire client solutions that support blended digital and store journeys, creating hybrid experiences that offer engagement across the customer journey.”
He adds: “With striking similarities across our working cultures, target customers and technology capabilities, NN4M offers a perfect fit for us – and we are hugely excited to continue our respective journeys together, providing brands and retailers with a best-in-class, experience-driven commerce offering.”
