Tesco tests out Google local inventory ads feature
Tesco is working on an epic project involving Google’s local inventory ads feature.
This allows companies to showcase their products and shop information to nearby people searching with Google.
When shoppers click an ad or free listing that shows their local product, they arrive on a Google-hosted page for the shop, called the local shop front. They can use this to view in-store inventory, see opening times, find directions etc.
Google is currently working with retailers who have bricks and mortar locations in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sweden, Switzerland, the UK and the US.
“I’m so proud that after two years in the making and collaborating, we've finally been able to see Google local inventory ads go live as a proof of concept test,” Claire J Taylor, Lead Paid Search Marketing Manager at Tesco, said in a LinkedIn post.
“Based on my search, the Google Shopping ad shows me that Tesco Gallows Corner has a selection of lamb joints in stock. Just in time for Easter.”
She concluded: “Thank you to Jessica Grayson (Senior PPC Account Manager at Merkle). Hatim Klaifia (Technical Consultant at Google), Anna Sokhan (Retail Search Specialist at Google) and my favourite Tesco colleague David Merrilees (Principal Developer) - to name just a few.”
“Always enjoyable to work with and supportive. Thanks Google for being so patient!”
