Pandora taps Go Instore tech for Remote Shopping Assistant service
Pandora has partnered with Go Instore to launch a live video service.
The Remote Shopping Assistant offering enables store staff to guide customers through their buying journey from the comfort of their own homes.
Also of interest: Marks and Spencer taps Go Instore tech for video retail move
It is available in the UK, across mainland Europe, in Hong Kong and the US.
The Go Instore add to basket feature means employees can put items directly into shopping carts while consumers continue to browse the site for other products.
“Demand for live video and personalised digital shopping experiences has accelerated during the last year as consumers were forced to shop solely online,” says Andre Hordagoda, Co-CEO and Co-Founder, Go Instore.
“Our data shows how well the service has been received by consumers with a 92% satisfaction rate. Brands like Pandora have led the charge in responding to change, and now other retailers must ensure they are adjusting to new consumer behaviours.”
“No two jewellery shopping journeys are the same. We want to deliver a highly personalised experience to our digital customers at every step of their purchasing journey,” comments Ian Russell, Digital Delivery Director at Pandora.
“Since it launched, shoppers are enjoying our Remote Shopping Assistant service as it averages a 94% customer satisfaction score. It is also increasing our UK conversion rates so our digital investment is really paying off.”
