PAIR Eyewear raises $12 million Series A

US-based direct-to-consumer brand, PAIR Eyewear, has closed a $12 million Series A investment round.

This was led by Alex Gurevich at Javelin Venture Partners.

There was also participation from Norwest Venture Partners, Precursor Ventures, Bolt, Gingerbread Capital and other strategic investors including NFL player Christian McCaffrey, and David Rogier, Founder and CEO, Masterclass.

PAIR Eyewear, which featured on Shark Tank and landed an investment of $400,000, has now raised $13.5 million in total.

“We are so honoured to have an incredible team of investors behind us as this round of funding will be pivotal for the brand’s future growth,” says PAIR Eyewear Co-CEO and Co-founder Sophia Edelstein.

“We can’t wait to expand the brand across categories, grow our internal teams and bring forth even more exciting collaborations for our customers while maintaining our unbeatable pricing.”

“PAIR Eyewear has created the most exciting eyewear business model we’ve ever seen while maintaining their commitment to providing quality, accessible and affordable glasses for all,” says Gurevich.

“The confidence and excitement both kids and adults feel by wearing PAIR only underscore the brand’s vast potential to make wearing glasses fun again.”

He concludes: “Sophia and Nathan Kondamuri (Co-founder) have such a strong vision and are truly incredible leaders and operators. We are so excited to support them and their mission to bring fun, customisable, and affordable glasses to all.”

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