X5 Retail Group makes dark kitchen move with Mnogo Lososya tie up
Russia’s X5 Retail Group, which operates the Pyaterochka, Perekrestok, and Karusel chains, has announced a deal with Mnogo Lososya to enter the dark kitchen space.
X5 has acquired Mnogo Lososya, a food tech project that operates a chain of dark kitchens and a number of online eating out brands. Terms of the deal were not disclosed
The latter currently runs 25 kitchens, four brands (Mnogo Lososya, Ten Ideal Pizzas, Rolls No. 1, and YAJI), a mobile app and a software suite that supports its key processes, including food cooking and delivery.
Mnogo Lososya delivers over 60,000 orders per month through its partners, Delivery Club and Yandex.Eats, as well as its own courier service.
“We have been consistently building a vertical integration of production and sales channels in our Ready Food business. Our Kitchen Factory in the Moscow metropolitan area now includes a dark kitchen,” says Igor Shekhterman, CEO at X5 Retail Group.
“While this segment currently accounts for just 5% of the ready-to-eat meals delivery market, its growth rates are outpacing other online HoReCa segments and dark kitchens are expected to gain traction going forward.”
He concludes: “Leveraging synergies with Mnogo Lososya, Х5 will be well positioned to meet our customers’ needs for rapid delivery of freshly cooked meals and to offer the unique combination of groceries and ready-to-eat meals through X5’s delivery services.”
“We intend to continue actively developing this business area and are open to new proposals that could help strengthen our positions in the food market.”
