Adyen flags rise of socially conscious, convenience driven retailers
62% of Brits say a retailer’s ethics are more important to them now, as a result of the coronavirus pandemic, according to research by payments big hitter Adyen.
The company surveyed 2,000 people. 52% also said that they are now more likely to shop with retailers that have ethical suppliers or supply chains.
This sentiment is strongest amongst the younger generation, with 64% of those aged 18-34 saying they will go out of their way to shop with responsible businesses that demonstrated a social conscience, and engaged with charitable initiatives during the pandemic.
Myles Dawson, UK Managing Director at Adyen, comments: “The phrase ‘actions speak louder than words’ has reflected consumer attitudes towards retailers during the pandemic.”
“It’s clear that consumers want to support the retailers that leant a hand in supporting the community.”
“Rather than looking for bargain prices, more consumers are willing to pay a premium to shop with those that have social conscience.”
Convenience and social interaction
The level of convenience retailers offer shoppers will also play a major role in a post-Covid-19 world.
Adyen’s research reveals that, after the pandemic, 58% of shoppers will only use recognised retailers that they can rely on to deliver goods quickly.
54% said an online retailer’s delivery partner was an important factor when choosing to shop with them.
49%, meanwhile, are keen on retailers that use technology to reduce person-to-person contact, such as self-checkout with mobile apps, or kiosks.
