JYSK launches social media powered store managers hiring spree

Danish furniture and home furnishings retailer JYSK has launched a store manager recruitment campaign as it looks to hit 5,000 stores worldwide.

In February, it reached 3,000 stores.

Its campaign will run both internally and externally across the likes of LinkedIn, Facebook, Instagram and YouTube and feature the slogan: “Want to join our 3,000 store managers?”.

Also of interest: JYSK exec backs physical stores in post coronavirus world

“In this campaign, we have two main goals: to celebrate our existing 3,000 store managers, who are proud to be part of JYSK, and to attract the future, the hungry talent, who will help us reach further in our journey to 5,000 stores. When you grow, we grow, as we like to say,” says Kateryna Babenko, HR Director.

She adds: “We say that a store manager can make or break the store. That is why our existing 3,000 store managers are the main heroes in this campaign.”

“It is amazing to see that although they are so different, most of them share many of the same characteristics and hobbies.”

The campaign will run at different times in the 28 countries where JYSK is present.

Poland will kick things off on 21 April, and Austria will be last up on 13th June.