OnBuy hires former Seasalt Chief Customer Officer as CMO

UK-based online marketplace, OnBuy, has appointed Aron Cody-Boutcher as Chief Marketing Officer.

Cody-Boutcher previously worked at Seasalt as Chief Customer Officer, Nisbets, as Head of E-commerce UK and Ireland, and at Clarks, as Global Digital Brand Manager.

He says: "It’s an exciting time at OnBuy. Multi-brand multi-category shopping is seeing a fundamental transformation.”

“With the closure of many department stores and customers wanting a more ethical marketplace alternative , customers are looking for new ways to shop. OnBuy fills this void.”

“E-commerce platforms such as OnBuy have become the new department stores. I anticipate that we’ll see marketplaces evolving to appeal to multiple markets, all the way from shoppers looking to cost-save through bulk buying up to those looking for a luxury online shopping experience to purchase high-value items.”

Other recent OnBuy C-suite hires includie ex-eBay Director Mark Lister as Chief Commercial Officer and former Richmond Group Finance Director, James Watts, as Chief Financial Officer.

The venture, which was founded in November 2016, now employs 85 people+ and says it will be welcoming more team members in the coming months.

Founder and CEO Cas Paton, pictured above, says: “With the recent boom in online shopping and the continued evolution of the e-commerce market, I’m delighted that Aron will be bringing such a breadth of experience to this new and important role.”

“He will be fundamental in raising our brand awareness to introduce new customers as we continue on our international scale up over the next three years. He will also continue to further engage the eight million customers who currently shop with us.”