Circle K launches Pay by Plate technology in Sweden
Convenience store chain Circle K is expanding its Pay by Plate technology to new markets.
This lets its customers pay for fuel using sign recognition and a mobile app.
Pay by Plate, which has been piloted in select Circle K stores in Norway, officially launches in Sweden today. The plan is to roll-out across wider parts of the retailer’s network in the coming years.
Customers drive onto the forecourt, fill up with fuel and, through number plate recognition, pay on the Circle K Easy Fuel app.
Deb Hall Lefevre, Chief Information Officer, Circle K, says: "We know the forecourt of today is not the forecourt of tomorrow and we are committed to evolving the forecourt experience for our customers through innovation.”
“The need for change and a move towards a more frictionless forecourt experience is driven by the clear changes we see in consumer behaviour.”
“As market leaders, we feel it is our responsibility to continue pushing forward the development of the forecourt and convenience retail space and ensure we are adapting today to meet the future needs of our customers."
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