Origin Ventures heads up Vivrelle $26m Series A round

Vivrelle, a membership club that provides rental access to designer handbags, jewellery, and diamonds, has closed a $26 million Series A financing round led by Origin Ventures, with participation from Chapford Capital Group.

“This round of financing will allow us to scale our one of a kind platform and continue offering individualised and unparalleled customer service to our community of members,” says Blake Geffen, Co-founder and CEO, Vivrelle, which was founded in 2018.

“It’s an exciting opportunity to advance the growth of circular fashion and be at the forefront of reimagining consumers’ shopping experiences.”

“Vivrelle is uniquely positioned at the intersection of the exploding resale and shared economies,” comments Origin Ventures Managing Partner Jason Heltzer.

“Its understanding of Digital Natives has enabled it to build an incredible business that provides on-demand access to luxury brands at the speed of fast fashion without compromising on environmental impact and quality.”