KFC UK & Ireland taps Peak AI tech for guest centric menus

KFC UK & Ireland is using Peak’s artificial intelligence system to unlock value from its restaurant and core menu data.

The aim, according to a press release, is to “leverage rich data sources from across the business to build a holistic, predictive view of each item on the menu”.

“Our ambition is to use our data to ensure we continue serving a guest centric menu, helping each of our restaurants to continue to deliver the best service possible,” says James Whitehorn, Commercial Director at KFC UK & Ireland.

“This is an extremely exciting time to work with KFC UK & Ireland, as AI can fundamentally make decisions, smarter and faster, to super-charge the KFC guest experience,” comments Richard Potter, CEO and Co-founder, Peak.

Decision paralysis

Two-thirds of UK CEOs and other C-suite executives have experienced ‘decision paralysis’, according to recent research by Peak.

Its report surveyed 500 participants sitting in both C-suite executive and founding roles in business across the UK, ranging from SMEs to companies turning over more than £25 million annually.

64% of C-suite executives admit that decision making is now more complicated than ever before, with 49% disclosing that it takes too long within their company and that they had recently delayed making a big business decision until it was too late.

54%, meanwhile, regret having made a major business decision.

When asked to identify some of the root causes of decision paralysis in their businesses, 60% of the participants pointed to outdated processes and operations that needed to be unlearned or overhauled.

Potter says: “Despite businesses having more data at their disposal than ever before, it's clear, from our report that decision making is harder than ever.”

“The last year has been an immensely tough time for business and making the right call at the right time has never been more important. Luckily, we're now in a technological era where AI can help make decisions alongside us.”

He concludes: “We believe that AI can fundamentally change how we make decisions and is uniquely placed to help us make the most of the vast and complex data at our disposal, and make decision paralysis a relic of the past.”