Fashion marketplace Secret Sales attracts 700 brands in first 12 months

Secret Sales says that over 700 individual brands across 120 fashion retailers and designer houses have gone live with the venture in its first 12 months of trading.

Many of these, it adds, have appointed the e-commerce marketplace as their sole or primary clearance channel in the UK.

❤️❤️❤️ pre-owned #LouisVuitton yes please pic.twitter.com/gNsrwBvXmX
— Secret Sales (@Secretsales) May 9, 2021

Secret Sales has also recently signed contracts or is in the process of finalising terms with a further 200 brands and retailers to go live over the next year.

“Secret Sales is a long needed channel to trade promotional inventory earlier in the life of the product rather than having to use brand-damaging closeout channels,” says Uttam Nepal, CEO at Yumi International.

“We are looking forward to launching two new collections later this month and continuing to build a strong and sustainable trading relationship with the team at Secret Sales.”

“Since launching on Secret Sales, we have been delighted with the sales achieved in a very short period of time,” says Matteo Armillotta, CEO at  In Moda, global distributor of Versace 19v69.

“The platform is quick to set up and gives us the flexibility to trade stock when we need to, rather than selling in bulk to other businesses at the end of the season. This has meant a better return on margin and faster cash intake into the business.”

“The customer is affluent with a real appetite for luxury goods at more affordable prices, which in today’s economic climate is highly valuable to our brand.”

“The unique way the company passes us customer data in a GDPR compliant  way means we are able to elegantly ingratiate our full price products and lifestyle into new gateway consumers. A truly rounded partnership.”

Over 300,000 SKUs are now live on the site.

Secret Sales forecasts one million SKUs by the end of 2021.

The marketplace has been visited by 18 million unique shoppers during its first year.