Bambuser boosts live video shopping offer with Relatable acquisition

Live video shopping specialist Bambuser has bought marketing technology company Relatable for approximately $24 million.

As part of the deal, Relatable founder Martin Garbarczyk will join Bambuser’s executive team as Chief Revenue Officer.

Happy Monday! We’re excited to announce the acquisition of Relatable a global marketing technology company, for approximately $24 million. Live video shopping and creative influencer marketing campaigns are a match made in heaven! 🤩 https://t.co/iS4W0YmfHi
— Bambuser (@Bambuser) May 17, 2021

“By joining forces with Relatable, we increase our market pole position with an unrivalled SaaS offering that clearly differentiates us from the competition,” says Maryam Ghahremani, CEO at Bambuser.

“This is a match made in heaven. I’m excited to build a global sales organisation that leverages the enormous market demand and fuels growth to our SaaS business,” adds Garbarczyk.

The tie up will kick off with Bambuser offering MarTech services from Relatable to its customers, for use with campaigns before, during and after live video shopping events.