Bambuser boosts live video shopping offer with Relatable acquisition
Live video shopping specialist Bambuser has bought marketing technology company Relatable for approximately $24 million.
As part of the deal, Relatable founder Martin Garbarczyk will join Bambuser’s executive team as Chief Revenue Officer.
“By joining forces with Relatable, we increase our market pole position with an unrivalled SaaS offering that clearly differentiates us from the competition,” says Maryam Ghahremani, CEO at Bambuser.
“This is a match made in heaven. I’m excited to build a global sales organisation that leverages the enormous market demand and fuels growth to our SaaS business,” adds Garbarczyk.
The tie up will kick off with Bambuser offering MarTech services from Relatable to its customers, for use with campaigns before, during and after live video shopping events.
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