Former Burberry CTO John Douglas joins retail tech centric Gymshark

Gymshark has appointed John Douglas as its new Chief Technology Officer (CTO).

Douglas previously spent four years as CTO at Tory Burch.

He has also served as CTO at both MCM Fashion Group and Burberry. 

At Gymshark, he will be responsible for laying the foundations of an enterprise and digital architecture to enable the fitness brand’s international growth.

He has made the move from New York and will oversee a technology team at Gymshark’s HQ in Solihull, UK.

Douglas says:: “It’s no secret that Gymshark is expanding incredibly quickly, so is going to need the enterprise and digital foundations in place to be able to both cope and scale with this.”

“The energy, passion and desire that oozes from this brand is extraordinary. When you combine that with the emphasis these guys place on tech, it’s fair to say I’m beyond excited to get started.”

Steve Hewitt, CEO at Gymshark, says: “We talk about Gymshark as a tech company just as much as we do as a retail company. It’s a brand born out of tech, so we are as obsessed about building our credentials in this sector as we are in building our conditioning community.”

“Not only will investment here mean we are offering a world class proposition to all our customers around the globe but will also go a long way to ensuring we keep and evolve the culture we are so proud of at Gymshark.”

He concludes: “John’s record for digital transformation at Tory Burch, MCM and not least Burberry speaks for itself.”

“We’ve landed one of the best CTOs, not just in retail, but in all business and I can’t wait to see what he brings to our leadership team as we continue our strong growth.”

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