Kroger Delivery launches in Florida, powered by Ocado technology

Kroger has opened a customer fulfilment centre (CFC) in Groveland, Florida, powered by Ocado Group technology.

This marks Kroger's entry into the Florida market with an e-commerce delivery service that features vertical integration, machine learning, and robotics.

Our Kroger Delivery network continues to expand, and we're now operating our Customer Fulfillment Center in Groveland, FL powered by @OcadoGroup. This marks Kroger’s entry into Florida with a e-commerce service that delivers fresh food fast. Read more: https://t.co/PaE23Xw8tk pic.twitter.com/aswHOQsLEw
— Kroger News (@KrogerNews) June 9, 2021

The CFC is the result of an exclusive US partnership, formed in 2018, between Kroger and Ocado.

It measures 375,000 square feet, carries thousands of grocery products, and represents one of the models engineered for the Kroger Delivery network, which will also include smaller automated facilities and spoke locations.

"The Kroger Delivery network combines the efficiency of technology with the experience of our associates to deliver fresh, affordable food, and a consistent and rewarding customer experience," says Gabriel Arreaga, Kroger's Chief Supply Chain Officer.

"We're proud to launch Kroger Delivery in Florida, a new geography for Kroger and a milestone moment in our history to further build on our success as one of America's leading retailers and e-commerce companies."

"We're proud to help bring Kroger to Florida with Ocado's state-of-the-art technology," says Luke Jensen, CEO at Ocado Solutions.

"This unique partnership is opening up new possibilities online for US grocery customers and we can't wait for households across Florida to experience amazing levels of service and freshness online with Kroger Delivery."