Laybuy launches digital buy now pay later card in UK

New Zealand-based buy now pay later (BNPL) provider, Laybuy, has launched a digital card in the UK, allowing customers to purchase in-store using its service via their smartphones.

This will allow retailers to provide Laybuy’s pay in six instalments offering.

Customers need to load the card into their smartphone’s wallet.

They can then use it to buy goods and services with Laybuy in the same way they would if they were making a contactless payment using a physical card, or another payment card on their smartphone’s digital wallet.

Also of interest: Buy now pay later spend set to hit $995 billion by 2026

Gary Rohloff, Managing Director and Co-founder, Laybuy, says: “BNPL is becoming increasingly popular in the UK, so we’re delighted to launch ‘Tap to Pay’ today. People love using Laybuy because it’s simple to use, charges no interest and allows people to pay in six manageable instalments.”

“In fact, 86% of our customers looking to return to stores have explicitly requested the option of using Laybuy in-store, too.”

“Today, they have that ability and we believe the Laybuy card will act as a differentiator for high street stores that are intensely focused on bouncing back after the tough times they have faced throughout the last year during the pandemic.”