Ted Baker returns to Clubhouse for Conversations In Culture pt 2

Ted Baker has announced the second round of its branded audio content series, Conversations In Culture, hosted on social networking app Clubhouse.

For the first session, resident host Abraxas Higgins will be joined by musician, actor, writer, and presenter Jordan Stephens to discuss live music and making connections in the industry.

Each subsequent weekly session will see different creatives take to the Clubhouse stage with Abraxas to exchange perspectives around different topics rooted in culture and fashion.

Ted Baker was the first fashion brand to be granted club status on Clubhouse earlier this year.

Its debut series, which launched in March, attracted over 26,000 participants; with guests including Greta Bellamacina and Kojey Radical (who appear in its MiB SS21 campaign), Akinola Davies, Charli Howard, Fraser T Smith, Ghetts, WEBB and Sherrie Silver.

The brand currently has a Clubhouse following of 2.3k.

“We see Clubhouse as an opportunity to experiment with new and innovative digital formats and develop our cultural capital,” says Jennifer Roebuck, Chief Customer Officer at Ted Baker.

“As a British heritage brand, we intend to use our voice to be part of the cultural conversation alongside diverse and engaging talent from across our industry and beyond.”

The new series of Conversations In Culture will launch with a Ted Baker Clubhouse room on Wednesday, 16th June at 19:30 BST.

Each session will be republished as a podcast series via Apple Podcasts and Spotify shortly after the live discussion has taken place.