PANGAIA deploys Board International analytics solution

Sustainable fashion brand PANGAIA is leveraging Board International tech for sales reporting and analytics.

It says that it is now able to gain greater visibility of the key value drivers underpinning the sales process, collect significant information relating to customers’ buying behaviour, and thoroughly understand the evolution of sales opportunities.

It is also able to create and distribute personalised, interactive reports across the organisation.

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“Board’s powerful decision making platform gives us a single version of the truth to oversee our sales, stock and returns data, and has allowed us to shift away from manual Excel-based reporting,” says Daniel Smith, Head of Analytics at PANGAIA.

He adds: “It also connects to our Google Analytics, allowing us to monitor success and improve our decision-making from a marketing and sales perspective.”

“Board’s versatile platform will also drive further value as we seek to transform our line planning and WSSI as part of a wider strategic transformation project.”