Decathlon UK preps Tennis Esports premiere at flagship London store

Decathlon UK has announced a virtual reality tennis related tie up with VR Motion Learning.

This will see Decathlon’s UK flagship store in London Surrey Quays present the world premiere of VR Motion Learning’s Tennis Esports offering.

The store has devoted 300 sqm to give customers the opportunity to play VR tennis, starting on Monday, 28th June and running until Thursday, 30th September.

Eric Mazillier, CEO at Decathlon UK, says: “Decathlon has been an innovator in sport since 1976, always looking at how we can sustainably make sports accessible to the many.”

“We aim to create new ways to improve the lives of our customers and this innovative use of virtual reality in a city centre retail space will allow them to experience the joys of tennis like never before.”

“For some it will no doubt be the first time they’ve been able to experience what it’s like to play tennis on a court and we’re delighted to be able to share that moment with them.”

“By using this technology to bring sport to the many we hope we can inspire our local community to lead more active, healthy and happy lifestyles.”

Julien and Dean, Stores Managers at London Surrey Quays, add: “We’re very excited to bring Tennis Esports to our customers, adding to our wide range of experience zones in the store.”

“We have more than doubled the space available to allow as many customers as possible to try new sports, creating a unique and engaging environment for all.”

“These test areas, including a golf simulator and basketball cage, allow customers to try products before making purchases, whilst our rooftop sports pitch means you take on your friends.”