American Tire Distributors taps Halfords Avayler software

Halfords, a British retailer of car parts, car enhancement, tools, camping and touring equipment and bicycles, has entered the B2B software market.

It has launched Avayler, a new business, offering its proprietary field service management software to companies that operate in multiple locations.

The first customer is American Tire Distributors (ATD).

Avayler’s platform will underpin its operations, supplying tyres to 80,000 garages across the US. ATD will also be the exclusive provider of the Avayler mobile platform to the North American automotive market.

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The software was developed to manage Halfords’ own garages, mobile vans and retail stores.

Avayler will be based in the UK but will serve customers internationally.

The company is on track to expand its workforce to more than 45 people over the next two years, including 30 software engineers, and will continue to develop its IP as an omnichannel service management platform.

Graham Stapleton, CEO at Halfords, says: “This is an historic moment for Halfords and another major milestone in our transition to become a market leading motoring services focused business.”

“The Avayler platform has enabled us to optimise our motoring services operations across our stores, garages and mobile vans, reducing operating costs, growing profits and delivering a better customer experience. We’re very excited about the opportunities this platform will create for Halfords in the UK and internationally.”

Stuart Schuette, President and CEO at ATD, sys: “We’re committed to helping our customers thrive in an evolving industry. We continuously search around the world to bring new technology and capabilities that complement our customers’ businesses.”

“As the trend toward mobile tyre installation continues to grow, ATD is looking forward to accelerating access to best-in-class technology for our customers that are interested in entering the mobile tyre installation business. We're excited to partner with Avayler to bring this offering to our tyre retailers.”