Glovo Concepts delivery service goes live with eight brands

On demand delivery venture Glovo has launched Glovo Concepts, a portfolio of delivery only food brands.

These are designed by Glovo and operated by restaurant partners.

More than 300 restaurants, in Glovo’s largest markets of Spain and Italy, are already using Glovo Concepts, with plans to expand and have 1,000+ onboard by the end of 2021, across Romania, Georgia, Croatia, Portugal and Poland.

By 2022, all countries where Glovo operates will have access to the initiative.

To date, it has created eight virtual brands, including Bendito Burrito, The Urban Kebab, Meraki Pita, Taqueria Guadalupe and Milanesa House, with a focus on Italian and Mexican, driven by customer demand and preference.

Alberto Bonhomme, Director of Glovo Concepts, says: “We recognise the challenges that Covid-19 has brought to our partners and we developed Glovo Concepts to help them thrive, by offering a ready-to-go solution in the virtual brand space.”

“This will allow them to implement at speed and take advantage of the delivery service becoming the essential part of any business, regardless of their size.”

He adds: “Through our pioneering technology, Glovo is now able to create a unique opportunity for restaurants to adapt their businesses to the new normal and continue expanding with zero risks.”