Greene King taps IRI SalesOut Unify data visualisation platform

IRI SalesOut has announced a partnership with pub retailer and brewer Greene King.

As a result, using IRI SalesOut’s Unify platform, food and drink manufacturers will for the first time have access to sales data for Greene King’s independent free trade business (known as ‘Brewing and Brands’), giving them the opportunity to understand how their products, categories and competitors are performing.

With a full return to the pub from today, it's time for the return of cask ale and all the benefits it has to offer! Over the next two weeks, we’ll be shouting about how much we love this truly wonderful way of enjoying beer #CaskAle #StandUpForCask #Brewery #pub #CaskBeer pic.twitter.com/wuXB1VT5Rz

— Greene King Brewery (@GreeneKingIPA) July 19, 2021

Kirsty Cooper, Head of Commercial Marketing, at Greene King, comments: “From one of our very first meetings with the IRI SalesOut team, it was obvious they were the perfect partner for us in terms of making our sales data for our independent free trade outlets available to our clients.”

“By giving clients the freedom to interrogate this, we want to make smarter business decisions in conjunction with our clients and we believe that IRI SalesOut’s Unify platform – and the dedicated support network around it – has the chance to do just that.”

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