Watsons begins Foundation Finder AI tool roll-out

Asian health and beauty brand, Watsons, has launched its artificial intelligence powered Foundation Finder tool in its mobile app for Watsons Hong Kong and Malaysia customers.

This will also later be rolled out to other Asian markets including the Philippines, Indonesia and Taiwan.

Foundation Founder is now offering customers up to 700 foundation products from over 30 brands. The function will first appear on the Watsons mobile app and then will extend to digital gadgets in-store.

Customers can take a selfie and answer a few questions about their skin conditions and makeup style preferences, and the app will recommend foundations that best suit their needs.

It also gives the option for customers to then choose a lighter or darker shade based on their individual preference. Personalised offers and makeup tips from professional makeup artists will be offered as well.

Malina Ngai, CEO at A.S. Watson (Asia & Europe), says: “Most beauty lovers struggle to find the right shade as normally we apply foundation tester on hands.”

“In most cases, the skin colour on hands is slightly different from the face. We know this is the pain point of customers and this inspires us to work on a solution.”

“Our eLab digital team developed Foundation Finder together with Watsons makeup artists. I’ve tried it, and am confident that our customers will love it.”