Wendy’s and REEF announce delivery kitchens tie up
Wendy’s and REEF are partnering to open and operate 700 delivery kitchens over the next five years across the US, Canada and the United Kingdom.
This builds upon a test of eight dark kitchens in Canada beginning in late 2020. Through this commitment, SoftBank-backed Reef will become the first Wendy’s franchisee in the United Kingdom.
The pair expect to open approximately 50 delivery kitchens in 2021, with the remainder launched by 2025.
“The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas,” says Abigail Pringle, Wendy’s President, International and Chief Development Officer.
“This partnership with REEF is testimony to our ambitions, the potential we see to grow our beloved brand and our quest to reach more customers in more ways.”
“We are proud to partner with Wendy’s to show how a restaurant brand can successfully and conveniently scale with REEF's delivery kitchen platform to reach more customers faster and with Wendy's world famous commitment to quality food and service,” says Michael Beacham, President at REEF Kitchens.
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