Joybird launches ‘Inspired by Pinterest Trends’ on Marxent 3D Space Planner
Marxent has partnered with Joybird to bring ‘Inspired by Pinterest Trends’ to the online furniture retailer’s 3D Space Planner.
This comes as part of Joybird’s larger partnership with Pinterest, while Marxent says that its 3D Cloud powered 3D Space Planner provides users with the only tool that features content inspired directly by the social media platform.
The new feature allows shoppers to browse photos that reflect current Pinterest Trends data within the Joybird 3D Space Planner tool, then customise the scene in 3D to reflect their real life floorplan, without searching through catalogues or product pages to find the look that inspired them.
“For the first time, shoppers can design directly from the Joybird photos that inspired them without having to hunt to find the products. Shoppers rely on Pinterest for inspiration but between inspiration and transaction, there can be a lot of doubt,” says Eric Tsai, Vice President Of Marketing and Business Development at Joybird.
“Shoppers worry about fit, colour choices, and how things will look together in their space. With Joybird’s 3D Space Planner, featuring photos ‘Inspired by Pinterest Trends', they can shop directly from on-trend imagery and plan purchases with confidence.”
“Once a design is complete, it’s quick and easy to check out directly from the space planner.”
“Shopping for furniture should be as fun as scrolling on Pinterest,” says Beck Besecker, Marxent’s CEO and Co-Founder.
“Joybird has always put inspiration at the centre of its story and customers love it. Integrating Pinterest inspired imagery into its 3D space planner to build confidence and comfort for the consumer is the next big leap.”
“Shoppers can play around with the elements and products that sparked their inspiration in the first place, and then easily complete a purchase.”
“Pinterest is the go to for people planning furniture, home remodelling, and home decor purchases. Marxent and Joybird uniquely understand how it plays into purchase decisions,” says Andy Holton, Director of Creative Strategy at Pinterest.
“Joybird leveraging the trends they unlock through the ‘Inspired by Pinterest Trends’ offering helps furniture shoppers at their most significant pain points, completely reinventing the path to purchase.”
“Now Pinners can go from an inspiring Pin to designing from that exact photo within the retailer’s Marxent powered 3D Space Planner, to purchasing the items they loved seamlessly from Joybird.”
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