Robotics expert Nadia Shouraboura joins Ocado Group

Ocado Group has appointed former Amazon Vice President and technology entrepreneur Nadia Shouraboura to its non-executive board.

Ocado Group has many challenges ahead. The biggest is customer expectations changing fast and the customer having broad demands and expectations and how we meet these,” Shouraboura comments.

In addition to her time at Amazon, she founded and served as CEO of Hointer, and specialises in the field of machine learning and robotics.

What excites her about Ocado’s business are “the nearly endless opportunities for scale if we get it right”

Shouraboura adds that she will be “doing whatever needs to be done. Writing code, if need be, or solving customer problems backwards - thinking about what the customer needs and making it happen.”

Tim Steiner, CEO at Ocado Group, says: “I know she will bring to the role a huge amount of relevant expertise working with high growth, progressive technologies both as an entrepreneur and CEO, and as an expert in AI, software development and robotics, as well as great energy and vision.”

“This is a fantastic time to be joining Ocado and we have never been as excited about the future.”

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