Seasalt and Fuse launch sustainability centric supplier hub

Cornish fashion brand Seasalt has launched a supplier hub designed to support communication and align its suppliers with its ethical business and sustainability practices. 

The retailer, which is headquartered in Falmouth, and sells online to 157 countries as well as having 70 stores across the UK and Ireland, developed the hub in collaboration with Fuse.

Seasalt’s Chief People Officer, John Govier, says: “Fuse has been a fantastic tool for us to develop our people strategy and take internal communications to the next level.”

“Rolling it out for our supplier partners has allowed us to share our values and improve our communication with them. We are delighted with how it has been received so far.”

Steve Dineen, Founder and President at Fuse, says: “The Seasalt team is renowned for its ambitious sustainability targets and they recognise that strong communication with extended supplier audiences sits at the heart of that.”

“We’re delighted to have collaborated with Seasalt in developing this innovative hub and we have no doubt it will support the company as it continues to grow in a way that puts people and planet first.” 

67 fabric, footwear, accessories, and homeware suppliers have been onboarded to the hub. 

Dipti Thakur, VP Merchandise Marketing at Afflatus International - one of those suppliers - comments: “The new system enables us to stay up to date at the touch of a button.”

“It provides all the necessary information around standard operating procedures, and it’s now much easier for us to retrieve, store and locate important content.”