Breitling goes live with Fluent Commerce OMS tech

Luxury watchmaker Breitling has implemented an order management system (OMS) from Fluent Commerce.

The decision was made to replace its platform with a modern “headless architecture”, able to support peak season and growth.

Immediate benefits for Breitling, and its customers, include the ability to open and manage orders from every sales channel and coordinate the fulfilment process across all customer touchpoints.

The tech has provided it with real-time inventory. Additionally, customers can see what products are in stock before they visit a store or buy online.

They also now have more delivery options, including home delivery (from warehouse or the boutiques) and Click and Collect. They can also choose when they receive their order.

Featuring a 42mm steel case matched to a black racing-themed calfskin leather strap, the Top Time Chevrolet Corvette features orange and yellow details on its red dial.https://t.co/0AF0jLKuv4 #breitling #squadonamission #toptime #corvette #Chevrolet pic.twitter.com/wtoFmh45tA
— Breitling (@Breitling) September 9, 2021

Breitling Chief Digital and Technology Officer Antonio Carriero, comments: “Digital has changed the way the business needs to respond to customers.”

“The Fluent deployment to our key markets in less than four months is a tribute to the fact that Breitling has the ability, and the agility, to move fast - from the vision to delivering superior solutions and experiences to all our customers, making our watches always available where they are. Any channel, anytime.”

“Agile principles and a full DevOps approach of our combined teams made it possible to go live with Fluent Commerce in record time, including the integration with the newly activated ERP SAP S/4HANA,” adds Rajesh Shanmugasundaram, Head of Omnichannel & System Integration, Breitling.

“With Fluent Commerce, we will further accelerate our e-commerce and retail solutions. Our products and customers are at the centre of our technology transformation.”

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