Next strikes deal to operate Gap brand in Britain
Next has agreed a physical and online retail deal with Gap covering the UK and Ireland, months after the US company said it was shutting all its high street stores in those countries.
Beginning in 2022, a joint venture will see Next operate Gap’s online shopping business via its Total platform, host branded Gap concessions in selected physical locations, and offer Click and Collect options.
“Gap is partnering with Next, one of the UK’s leading online clothing retailers, to amplify our omnichannel business and meet our customers in the UK and Ireland where they are shopping now,” says Mark Breitbard, Chief Executive at Gap Global.
Next Chief Executive Lord Wolfson, comments: "Next is delighted at the prospect of its Total platform supporting Gap on the next stage of development of their world renowned brand in the UK and Ireland."
