Dubarry of Ireland announces Adyen payments partnership
Footwear brand, Dubarry of Ireland, has consolidated its global online payment infrastructure to Adyen’s single platform.
It says that integrating Adyen acquiring has improved its authorisation rates by up to 15%, and its shoppers can now enjoy a seamless and localised checkout experience.
“Before Adyen, we were working with four different providers, which was both costly and convoluted,” says Marc O'Donnell, Head of E-commerce at Dubarry.
“One of the key things we wanted to achieve was to standardise from one market to the next. Adyen allowed us to do that effortlessly through unified reporting for our accounts team and a single integration for the tech teams.”
He adds: “Local payment methods are so important, especially where the brand is not as well known. They help to build trust and remove a potential barrier to purchase.”
“And with Adyen, it’s been so easy. All the payment methods we have wanted have been available to us without having to integrate each one separately.”
“The global acceleration of e-commerce adoption in the last 18 months has been a significant challenge to many businesses. Together with Dubarry, we have helped evolve its online operations and extended its reach across borders,” comments Colin Neil, Managing Director at Adyen UK.
“The team at Dubarry understands the importance of global partners that can help them simplify their operations, while providing a unified view of their business around the world. We’re delighted to help them achieve this.”
Adyen will now be working with Dubarry to combine its online and in-store payments into one system.
“We want to make the customer experience better by having a consolidated view of everything in one place. And I don’t see any reason why we’d need to look past Adyen for this,” says O’Donnell.
