Northfork, AdAdapted and Tasty agree Walmart tie up
Recipe shopping technology provider Northfork has partnered with Buzzfeed’s Tasty, a social food network, and AdAdapted, a shopping list marketing and insights platform.
The three will provide an ‘add-to-bag’ service to CPG brands that will enable consumers to directly select items for pickup or delivery at Walmart stores in the US.
AdAdapted’s one click, add to list technology helps brands reach the right shopper at the right time and see real-time purchase intent.
As a result of AdAdapted’s integration with Tasty, brands will now be able to ensure that their promoted products can be added to the Walmart “bag” within the Tasty app while consumers engage with in-app content, such as recipes and other food inspiration.
Northfork backend technology will combine with AdAdapted’s AdTech platform to serve suggestions for CPG products that Tasty customers can add to their Walmart “bag”.
Tasty includes an integration with Walmart that allows shoppers to add recipes directly to their Walmart “bag.”
When they are ready, shoppers can choose to “Go Check Out at Walmart” and their whole bag is transferred over to the retailer’s website or app, where they can purchase and schedule their groceries for either curbside pick-up or delivery options.
“Tasty sets out to make cooking more accessible for our audience, and as part of that mission we are always looking for ways to make the conversion experience as frictionless as possible, and get our users the items they need to make our recipes,” says Brendan Kelly, Senior Vice President of Brand Partnerships at BuzzFeed.
“With our long standing relationship with Walmart and AdAdapted’s expertise in the add to list space, AdAdapted is the ideal partner to assist in this goal.”
“We are delighted to be partnering with AdAdapted to evolve our partnership with Tasty in supporting the integration with Walmart,” comments Erik Wallin, Co-Founder, Northfork.
“Using a combination of Northfork and AdAdapted tech to marry Tasty’s vast recipe expertise to Walmart’s extensive product range means that shoppers can browse their way to delicious meals.”
“We’re changing the weekly shop from a chore into an enjoyable experience, reducing friction and providing customers with a convenient way to fill their carts faster.”
“We’ve designed Northfork to benefit customers, publishers and retailers alike, as the enhanced shopping experience drives greater engagement, loyalty and higher conversion rates.”
