Social shopping startup Joyned bags $4m in seed funding

Joyned, a SaaS platform enabling retailers to provide social shopping experiences directly to their consumers rather than through third-party platforms, has secured $4 million in seed funding.

This included: Arthur Stark, former President, Bed Bath & Beyond; Yair Goldfinger, Founder of Dotomi and ICQ; and Rafael Ashkenazi, Managing Director, Executive Chairman, Hard Rock Digital, and former CEO of The Stars Group.

The cash will be used to expand Jerusalem-based Joyned's US presence and scale its business to help meet the demand for its product among fashion, travel and consumer electronics retailers. 

"The e-commerce landscape is rapidly shifting toward social media platforms, and threatens retailers' ability to build direct relationships with their customers and increases customer acquisition costs," says Jonathan Abraham, CEO, Joyned, formerly known as Gamitee.

"But by using Joyned, brands can infuse some of the social aspect into shopping experiences within their own ecosystems without having to rely on a third-party platform.”

“Providing brands with a direct 'social-to-sale' pipeline not only increases revenue but also increases customer engagement on-site."