Majid Al Futtaim opens Carrefour City+ just walk out store
Majid Al Futtaim, which owns and operates shopping malls, retail, and leisure establishments in the Middle East, Africa and Asia, has announced the launch of checkout free store, Carrefour City+.
A first for Carrefour worldwide and opening today in Mall of the Emirates, this taps AiFi powered artificial intelligence technology.
Store access and shopping payment is enabled via the MAF Carrefour app. Once inside Carrefour City+, every item picked up by customers is automatically added to a digital shopping basket and the purchase is completed by walking out.
“Carrefour City+ has been designed to make life easier by using technology to remove friction and enhance the retail experience,” says Hani Weiss, CEO at Majid Al Futtaim Retail.
“The store represents a huge leap forwards for retail in the UAE and region as Carrefour continues to innovate to meet the needs of the present whilst anticipating future shopping trends.”
Carrefour City+ stocks over 1,300 items, including snacks, beverages, packaged food and food-to-go meals as well as basic essentials.
