Benetton Group deploys Cegid retail tech across 1,000+ stores
Fashion retailer, Benetton Group, is to roll-out Cegid’s cloud-based unified commerce and PoS platform across its global store estate following a deployment in 29 locations in Italy.
This will cover 1,358 stores in 23 countries: Austria, Cyprus, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Mexico, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Taiwan, Turkey, and the United Kingdom.
The main objectives of the project are to digitise all Benetton Group's stores to help provide customers with a seamless omnichannel shopping experience, and also equip its sales staff with new technologies and digital tools.
“Benetton Group has opted for the complete solution of our Cegid Retail platform, which is characterised by a modular architecture capable of reducing delivery times and making complex processes much easier, helping retailers become more agile,” says Mario Davalli, Cegid Country Manager for Southern Europe.
“We are very proud to count this prestigious Italian and international brand among our customers and to be able to make our best technological innovations available to them.”
“Innovations that, for us, translate into technology that provides increasingly fluid, secure and personalised shopping experiences; not to mention better customer service and staffing experiences, in-store and online, at any time and in any part of the world.”
