La Perla Beauty launches digital stores on Contentstack and BigCommerce
Contentstack, BigCommerce and Like Digital have teamed up to deliver a global digital platform and e-commerce capabilities to La Perla Beauty, the cosmetics and fragrance subsidiary of Italian lingerie brand La Perla.
As part of the project, BigCommerce has joined the Contentstack Catalysts partner programme.
La Perla Beauty will launch multiple storefronts on Contentstack and BigCommerce, with build and implementation from Like Digital.
Pamela Reynolds, Vice-President, E-commerce, La Perla Beauty, says: “When it comes to our digital experience, we place huge value on education, community and demonstrating our Clean Beauty credentials – and typically these considerations are beyond the capabilities of a traditional CMS.”
She adds: “As a newly launched subsidiary of a global luxury icon, we took a strategic, long-term view of this investment. Our choices are the first stage of a much longer-term strategy, reflecting not only our immediate needs but the plans for growth two or three years hence.”
“However, with only a small, focused team we looked to the technology to do a great deal of the heavy lifting such as the issues of multiple languages, localisation, and the addition of new technologies, whilst still being easy to use.”
Reynolds concludes: “This agility, flexibility and preparedness for the future is what we have found in the headless architecture and MACH approach of Contentstack, Like Digital and BigCommerce.”
“Despite more than six decades of heritage at La Perla we have approached the La Perla Beauty project with a very exploratory, ‘startup’ mindset, asking ‘can we do this’ and ‘what if?’. The result has been a roadmap of consistent innovation to support a series of launches throughout 2021.”
“It became apparent very early on that this was not simply a case of building a stand-alone, monolithic e-commerce site and leaving it there,” says Richard Mogendorff, CDO, Like Digital.
“Rather, this is the first stage of La Perla Beauty making a long-term commitment to digital and creating a comprehensive global omnichannel platform that can deliver consistent, premium digital experiences to connect and engage with customers.”
“This mandated a Microservices, API, Cloud and Headless (MACH) led approach to deliver the ability to respond to changing demands from either the market or within La Perla Beauty.”
“It was our shift to MACH principles and this demand for agility, combined with the ease of use that led us to propose Contentstack alongside BigCommerce for this project.”
