Musgrave deploys Pricer ESLs across store estates in Northern Ireland
Food retail, wholesale and foodservice company, Musgrave, has rolled out an ESL (electronic shelf label) solution from Pricer, across its SuperValu and Centra stores in Northern Ireland.
“We needed a pricing automation solution which could dynamically and quickly modify prices in our stores in a synchronised way, while enabling us to be more sustainable with our in-store operations,” says Michael Devlin, Head of IT at Musgrave Northern Ireland.
“By automating the pricing process, crucial time is freed up to work on value-adding activities, such as merchandising, replenishing stock and assisting shoppers, along with improving staff satisfaction as more time is spent on the shop floor rather than in the back office for price and promotional changeovers.”
“As the prices are updated instantly, ensuring that the price displayed on the shelf is always the same as at the till point, we can further increase customer satisfaction and confidence.”
“Sustainability is a key driver for us in all decisions we make,” adds Trevor Magill, Managing Director at Musgrave Northern Ireland.
“Through the roll-out of ESLs and the removal of traditional paper labels, we will see a definitive improvement in our paper consumption. We will continue to monitor the reduction in paper balanced against the energy consumed using this system.”
“However as Pricer ESLs are based on an extremely power efficient technology with market leading battery life, we are in no doubt we will see a net sustainable benefit from ESLs.”
Duncan Potter, CMO at Pricer, which emerged victorious in the Bricks and Mortar Innovation category at the 2021 RTIH Awards, comments: “Future forward retailers like Musgrave understand that shoppers’ needs are now evolving to become increasingly digital first.”
“Customers want engaging, immersive experiences delivered digitally at the shelf-edge to enhance their in-store buying journeys.”
“With the implementation of ESLs, not only can Musgrave meet these evolving shopper needs, but it can also improve operational efficiencies in-store, deliver more rewarding experiences for its employees, as well as reducing its carbon footprint by cutting out the unnecessary use of paper labels.”
