This is not how Walmart envisions shopping in the metaverse
A video has been doing the rounds on social media this week, supposedly showing “how Walmart envisions shopping in the metaverse.”
Responses have not been positive, with people mocking the clunky visuals and utter naffness of the whole endeavour.
In Walmart’s defence, however, the video is four years old.
A quick Google search reveals that a digital agency made the clip for the retailer to impress influencers at SXSW 2017.
We’ll leave it up to you to decide what that says about social media and the heavily hyped metaverse space in 2022. We couldn’t possibly comment.
H&M
H&M has opened a virtual store in Ceek City and became the first clothing location in the metaverse.
Ethereum-based project Ceek announced on Twitter this week: “Shopping in the metaverse with $CEEK Concept VR store presented to H&M by CEEK creates mainstream use cases for $CEEK + scaling virtual reality beyond games.”
Customers can walk through the store, choose the products they want and buy them in the Ceek City universe.
They will also have the opportunity to later order the products at physical H&M stores with Ceek currency.
