eBay UK enlists Roberto Carlos and Eni Aluko for Dream Transfer competition
eBay UK is giving football fans the chance to sign World Cup winner and former Real Madrid Galactico Roberto Carlos, and ex-Juventus and Chelsea women’s star Eni Aluko to their Sunday league teams for one match.
With the aim of showcasing eBay as the ‘people’s marketplace’, the e-commerce giant is partnering with creative lead agency, McCann London, and media agency MediaCom for a Dream Transfer campaign.
Working with media partners including Sky Sports and Joe Media, and youth charity Football Beyond Borders, the campaign aims to “democratise” the January transfer window by offering it to everyone in the UK through one game Sunday League contracts, listed on eBay for a fiver.
Participants can enter via a £5 raffle ticket with all proceeds being donated to Football Beyond Borders.
The initiative will play out across January, transfer deadline day and beyond, including teaser films, paid for and organic online social, TVC, onsite takeovers, all accumulating in ‘Match Day’ films once winners are announced.
Influencers including Sky Sport’s Kelly Cates, Chris Kamara and transfer gossip icon Fabrizio Romano will feature throughout the campaign.
Eve Williams, Chief Marketing Officer at eBay UK, says: “Bringing communities together who have a shared passion is what eBay’s marketplace is all about.”
“We wanted to kick off 2022 in a big way to celebrate one of the UK’s biggest collective passions - football - and to make it accessible to everyone - all while supporting Football Beyond Borders, a fantastic charity that does great work to help young people reach their full potential through sport.”
“We’re thrilled to be working alongside legends Carlos and Aluko and look forward to seeing which lucky Sunday league team gets them on their pitch.”
Entries are open now and will close on Friday, 28th January. The winning teams will be announced on Monday, 31st January in line with transfer deadline day.
