FreshDirect selects RELEX Solutions for forecasting and replenishment optimisation
US-based online grocery firm, FreshDirect, has partnered with RELEX Solutions to boost its forecasting and replenishment processes.
The latter’s tech will service FreshDirect’s distribution centres.
Part of the Ahold Delhaize family, FreshDirect delivers to shoppers throughout the New York Metropolitan area and has direct and exclusive relationships with local farmers and suppliers.
It says that it selected RELEX’s integrated supply chain solution for “its high degree of flexibility and configurability for forecasting and replenishment capabilities, including promotion and weather forecasting, fresh item optimisation, and forecast sharing.”
An automated, integrated approach enables FreshDirect to tailor its forecasting and replenishment capabilities to reduce manual processes, increase accuracy, reduce waste, and better collaborate with suppliers.
“FreshDirect is pure grocery e-commerce with a commitment to providing our customers with the freshest in-season picks, locally-grown items, and chef-prepared meals,” says Scott Crawford, Chief Merchandising Officer at FreshDirect.
“We are excited to be working with RELEX on our forecasting and replenishment optimisation. Their solution, tailored to our unique requirements and with that essential configurability, will help us to continue expanding our offering without compromising the high product quality we are known for.”
“We are excited to have the opportunity to help FreshDirect streamline and automate their forecasting and replenishment processes,” says Carlos Victoria, SVP Sales Americas at RELEX.
“Our solution capabilities are perfectly suited to support FreshDirect’s business model and unique needs. Advanced scalability and flexibility will enable them to reduce inventory and spoilage while ensuring they continue to deliver the high quality, ultra fresh products their customers expect.”
