Klarna takes on Google and Amazon with new search and compare tool

Buy now pay later big hitter, Klarna, is launching a new tool that compares prices across thousands of retailers.

The FinTech quietly rolled out the service in the US a few weeks ago, and is now extending this into the UK, Sweden and Denmark.

Consumers can also filter their search by what’s important to them, including colour, size, features, customer ratings, store availability and shipping options.

Klarna says that the tool provides consumers with a credible alternative to Google or Amazon as a starting point for their online shopping journeys and unlocks a new revenue stream for the firm.

Sebastian Siemiatkowski, Co-founder and CEO, Klarna, says: “You could spend the whole day comparing offers at conventional search engines or marketplaces, but you’ll always have doubts - have I really found the best product at the best price?”

“Klarna’s new search and compare tool does the hard work for consumers and compares thousands of websites in real-time to ensure they have all the information they need to make informed and confident purchase decisions.”

“Today’s launch is a major milestone in our evolution from a payment network to a single shopping destination that covers everything from inspiring product discovery through to delivery tracking, digital receipts and seamless returns.”